Availability of increasingly granular consumer data makes it possible to significantly improve effectiveness see more..
The use of information technology and data has been pivotal in driving retailer’s profitability and productivity.
Today, data is increasingly generated at the most granular level across a plethora of customer touch-points. This data explosion is a result of every transaction record, inventory and product tracking information, marketing campaign effectiveness and online customer behavior and sentiment.
addSale integrates all these disparate data sources to build an interconnected data system on which addSale runs.
addSale’s state of the art analytics capabilities in creating customer level curriculum management see more..
addSale’s Touch Curricula starts with advanced modeling to understand the patterns of each customer's entire range of interactions with over time. Who's increasing spend, who's fading away, who should be buying in a category yet isn't — and what types of promotions and offers will move them to change.
addSale uses this information to set an individual plan for each person. Then addSale serves up a continuous curriculum of recommendations that, over time, moves that customer toward his or her true potential spend. And it continually adjusts, based on actual feedback and results.
addSale is the next generation way to achieve a deeper customer engagement see less..